A Step-by-Step Guide to NFT Marketing Strategy

by Rohan

Non-fungible tokens (NFTs) are the new hotness in the crypto world. NFTs are protocols and records representing asset ownership rather than tokenized standard ERC20 tokens. NFTs can be anything from a ticket to a virtual pet to a digital art piece. These non-fungible tokens are structured differently because they must fulfil different functions within their respective ecosystems. It makes them unique and gives them tremendous potential for future growth and adoption. 

They also present marketers with unique challenges when implementing an effective NFT marketing strategy. Unlike standard ERC20 tokens, which have all the same functionality, there is no single way to market these non-fungible tokens effectively. Read on for a step-by-step guide to developing an effective NFT marketing strategy

What is a Non-Fungible Token?

Non-fungible tokens (NFTs) are tokens that represent unique pieces of digital content, like virtual art pieces or tickets to events. NFTs differ from ERC20 tokens, which represent fungible commodities like company shares or food delivery orders. 

This difference is significant because NFTs have distinct functions within their respective ecosystems. This specific functionality means NFTs have unprecedented potential for growth, adoption, and use cases compared to standard ERC20 tokens. 

However, it also means there is no single way to market these tokens effectively. An NFT marketing strategy must be flexible, creative, and strategic to be successful. 

NFT Marketing Strategy Basics

As you develop your NFT marketing strategy, it’s essential to keep the following in mind:

Step 1: Understand the basics of NFTs

Before diving into your NFT marketing strategy, you must first understand the basics of the NFTs you’re trying to market. What is the asset? What function does it serve? What benefits does it provide users? These questions will help you identify the best channels to reach your target audience. 

The most effective marketing channels are always the ones that speak directly to your target audience. You should also understand the pros and cons of different NFT technologies, like EOS and Ethereum, to choose an appropriate platform for your project.

Step 2: Define your goals

While your marketing strategy will undoubtedly evolve as you gain more experience in the field, there should be a core set of goals that guide your NFT marketing strategy from the beginning. 

What is your goal for the NFT? What do you want the NFT to achieve for your project and community? How can the NFT be used to bring people together and affect change in the world? 

Your core goals will help you priorities different aspects of your NFT marketing strategy. It will help you decide what channels to employ and where to focus your energy and resources. Depending on the NFT, you may want to focus on attracting new users to your platform, increasing brand awareness, or driving your token sales. 

These goals will change with time as your project progresses and evolves. Be prepared to revisit and reevaluate your core marketing goals as needed.

Step 3: Build your audience and find your Influencers

Now that you better understand the NFT and how it works and define your goals, it’s time to build your audience. What platforms and channels do your target audience hang out on? Where do they go to learn about new projects? Where can you reach them most effectively? 

It is where your core marketing goals come into play. You’ll want to find the best places to reach new crypto users to attract new users to your platform. To increase brand awareness, you’ll want to find ways to get your brand in front of current users and existing fans.

Step 4: Develop your marketing strategy

NFTs are an exciting new way for brands to market directly to consumers. In addition to creating more targeted campaigns, NFTs help brands reach a wider audience by offering more minor, affordable ways to engage with customers. There are several different ways to use NFTs in your marketing strategy. One way is to create custom-designed NFTs that can be used across platforms, such as Facebook, Twitter and Instagram. 

Another way is to build an NFT platform that allows users to buy and sell NFTs and collect funds for personal causes.

  • To develop your NFT marketing strategy, start by learning how NFTs work and how they can benefit your business. 
  • Next, identify the target audience you want to reach with NFTs and what type of content they want to see. 
  • Finally, build a value proposition that aligns with your business goals and satisfies the needs of your target audience. 

Using these four steps, you’ll be well on developing a successful NFT marketing strategy!

Establishing your marketing channels

Now that you’ve got a marketing strategy, it’s time to implement it. Once you start marketing your NFT, you should monitor your progress and make adjustments as necessary. You want to monitor how your audience reacts to your advertisements and marketing efforts. You want to ensure you reach your target audience and be prepared to make changes when necessary. 

Once your marketing channels produce results, you want to ensure you know what to do with the new leads and customers you’re attracting. 

You want to ensure that you have a system to follow up with new customers and keep them happy.


Now that you’ve built your NFT marketing strategy, it’s time to implement it. Remember, you want to ensure you reach your target audience and be prepared to make changes when necessary. And as your project evolves, your marketing strategy should evolve with it. Be open to learning from your mistakes and successes. Be open to adjusting your plan when needed. NFTs provide marketers with a unique challenge in developing an effective marketing strategy. There is no single way to market these non-fungible tokens effectively. Your strategy must be flexible, creative, and strategic to be successful.


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